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Privacy Policy

Introduction

Saf O’ Me (“we,” “our,” or “us”) is committed to protecting your personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).
This Privacy Policy outlines how we collect, use, store, and protect your personal and sensitive information across our website, mobile apps, portals, and connected GPS safety devices.

What Information We Collect

We may collect the following types of information:

  • Personal Details: Name, email, mobile number, address
  • Device & Technical Data: IP address, browser type, device ID
  • Location Data: Real-time and historical GPS, Wi-Fi, LBS
  • Health & Emergency Data: Heart rate, blood pressure, SpO₂, SOS alerts, fall detection
  • Children’s Data: Same as above (only with verified parental/guardian consent)

How We Collect Your Information

Data is collected through:

  • Account registrations and order forms
  • Device usage and mobile app interaction
  • App permissions (e.g. microphone, camera, location)
  • Cookies and third-party services like Google Analytics
  • Support conversations and marketing opt-ins

Parental Consent and Children’s Data

Saf O’ Me devices are commonly used for monitoring children under parental supervision. We do not knowingly collect personal information from children under 15 without verified consent from a parent or guardian.

By registering a Saf O’ Me device for a child, you confirm you are legally authorised to do so and provide consent for data collection including GPS, SOS alerts, and health metrics.

Safeguards include:

  • Adults must register and manage devices
  • Terms require parental acceptance
  • Children do not directly interact with the app
  • Child data is encrypted and access-controlled

Unauthorised data will be deleted

Why We Collect Your Data

We collect data to:

  • Deliver products and manage subscriptions
  • Enable safety features like GPS, fall alerts, SOS
  • Improve system performance and app usability
  • Contact users with relevant updates or alerts
  • Conduct lawful analytics and platform improvement
  • Fulfil legal or public safety requirements

Data Retention

We retain personal data for up to 5 years, unless earlier deletion is requested.
Aggregate, anonymised data may be stored indefinitely for service improvement.

Your Privacy Rights at Saf O’ Me

You may:

  1. Access your account data, location history, SOS logs
  2. Correct incorrect or outdated information
  3. Request Deletion of your personal account and data
  4. Control Marketing – unsubscribe or disable in-app alerts
  5. Restrict Use – limit analytics or marketing applications
  6. Be Informed of new data uses or third-party disclosures

Export Data – request downloads of your device history

Cookies and Tracking Technologies

We use cookies and tracking tools to:

  • Analyse usage behaviour
  • Improve your user experience
  • Support GPS and app functionality

You may manage cookies via browser settings.

Third-Party Services

We use secure third-party tools to deliver services:

  • Google Analytics – website and app metrics
  • Stripe – payment gateway
  • Amazon SNS – for push notifications and SMS
  • Google Maps API – for maps, geo-fencing, and routing

All providers process data only to the extent needed to deliver Saf O’ Me features. Marketing opt-outs are available in your settings.

Data Storage and Security

Your data is stored securely in Sydney, Australia (AWS) with:

  • End-to-end encryption
  • Access control and credential protection
  • Role-based access by staff

Periodic security audits

Data Breach Notification Policy

If a breach that could cause harm occurs, we will:

  • Notify affected users immediately
  • Inform the Office of the Australian Information Commissioner (OAIC)

Advise on protective steps (e.g., password changes)

Cross-Border Data Disclosure

We do not transmit or process personal data outside of Australia.

Mobile App Permissions & Remote Voice Monitoring

Our app may request permission for:

  • Location – for tracking and alerts
  • Microphone – for emergency remote voice monitoring
  • Camera & Contacts – future features
  • Health Data – future Apple/Google integrations

Remote Voice Monitoring

Remote voice monitoring is a premium feature available only on the Safe Pro subscription plan. When you sign up for Safe Pro, you must give explicit consent to enable this function.

This feature allows pre-approved caregivers to initiate silent, one-way audio monitoring when serious events like SOS or falls are detected.

Safeguards:

  • Disabled by default
  • Consent required during plan signup
  • Only accessible by verified accounts
  • No recording or storing of conversations

We comply with the Telecommunications (Interception and Access) Act 1979 and relevant state surveillance laws.

Important: Misuse of this feature is strictly prohibited. Saf O’ Me disclaims liability for any abuse. The user or legal guardian who provides express consent is solely responsible for lawful use.

Changes to This Policy

We may update this Privacy Policy as needed.
Changes will be announced via our app or website. Continued use means acceptance of updates.

Contact Us

If you wish to request access, corrections, deletion, or raise concerns, contact us at:

📧 Email: privacy@safome.co

We may verify your identity before fulfilling requests.

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